Marks & Spencer Will Work With Microsoft

Marks & Spencer Will Work With Microsoft

The British brand Marks & Spencer has signed a strategic partnership with Microsoft to change its strategy and become more technological. Within the framework of cooperation, Microsoft engineers plan to integrate technologies such as AI to optimize the company’s work and improve the quality of customer service both in the store and online.

“We firmly believe that AI enhances human ingenuity. Currently, the sales area is one of the most difficult in Britain, and thanks to working with Marks & Spencer we will learn how AI can help the brand, “said Cindy Rose, CEO of Microsoft UK

Recall that Marks & Spencer is experiencing business restructuring and plans to close by 2020, 100 stores in the UK and reduce the scale of Simply Food in an attempt to develop e-commerce.