He outreach marketing conducted by nonprofits. Guerrillas are honest in all their marketing because they know that even if their marketing is 99 percent honest and 1 percent dishonest, that 1 percent will stand out in the minds of their target audience.
Examine every facet of your marketing closely. Is every sentence completely honest? Does the truth ring out from every word? Is your organization’s theme truly believable, or does it mimic the hyped tone other organizations use in their marketing? Can people see evidence of what you have done? Is there fruit in your marketing life? What about your visuals? Are they fake-looking? Are the models smiling in situations where people don’t ordinarily smile? Be careful not to set off the disbelief alarms.
