10 Editing Tips for Making Killer Instagram

When it comes to movies, editing is kind of a big deal.

Without it, we wouldn’t have twist endings. (Looking at you, M. Night.) We wouldn’t have out-of-order movies to entertain our brains (Marty McFly 4ever). We wouldn’t even have beginnings, middles, and ends!

Frankly, movies would be pretty weird and probably not very good at all without editing.

Thanks to Instagram’s 4.1 update, you can now upload videos to Instagram, meaning awhole new world of video editing has opened up!

Sound, filters, transitions, sequencing — there is so much you can do to an Instagram video before uploading it. And awesomely, you can do it all on your phone.

Consider this guide an editing workshop that’ll turn your Instagram videos into cinematic artworks served 15 seconds at a time.

10 Tips for Editing Instagram 


Instagram must’ve read our minds with the 4.1 update because we were like Man, wish we could upload #tbt vids!

Now, you totally can. You can upload any video that’s in your phone’s library, and with a quick file transfer, you can even upload videos that are sitting on your computer (we’ll show you how in the guide below!).

Being able to upload video opens up a whole new world! It means that you can get way more precise about how you shoot and edit your videos because you can use outside apps, add sound and video effects, splice together clips, and speed up or slow down your footage.

Read on to learn which tools and apps are the handiest, how to optimize shooting and editing within Instagram itself, and how to make a workflow for churning out reallygreat videos!

Pre-req reading: Check out our essential guide to Instagram video if you haven’t yet. It answers all the questions you might have about Instagram video and also give you ideas to start.


Shoot it on your phone.

Shooting videos on your phone is obviously the fastest way to get videos onto your phone.. But did you know there are lots of options besides shooting within the Instagram app?

Yeah! It’s actually quite refreshing to shoot video outside the Instagram app.

You’ll pick how you shoot your video based on what you want your end-result to be like. Here are a couple options and why you’d use them:

  • Your phone’s native camera app.
    Use this to shoot multiple clips that you can then arrange in the order you’d like in Instagram. This gives you more freedom with time and set-up because you don’t have to shoot in order like you do in the Instagram app. (Also, you don’t have to fear accidentally losing your work-in-progress while working in the app!)
  • A filter app.
    Use this to get a different look besides the filters that Instagram offers. We digVintagio (Android & iOS) and 8mm (iOS). Or you can even layer filters to come up with your own feel.
  • An advanced video editing app.
    Apps like iMovie (iOS) equip you with extra tools that give you more precise editing tools and control over sound and transitions. If you find yourself using one of these often, then you might end up shooting through these apps to make it seamless.

PRO-TIP: When you upload a rectangular video (which is what most other apps shoot in), your video will be cropped in Instagram. Instagram crops to center your video, so while you’re shooting, just envision that either side of your video will be lopped off.

Transfer files from your computer to your phone easily.

Maybe you have phone videos that you long ago saved to your computer. Maybe you have vids you shot on your DSLR. Maybe you have childhood vids transferred from old VHSs.

Whatever it is, your video’s trapped on your computer, and you need to get it to your phone so you can share its amazingness with all of your Instagram followers STAT.

The file might be too big to email to yourself and bothering with cables can be cumbersome and take time.

Here’s how to do it the e-z way:

  • Use an iFlash Drive to transfer files. This is a spacious drive (up to 16GB) that lets you quickly transfer files between your phone and your laptop. One end connects to your phone, the other a USB.
  • Use an EyeFi SD card to wirelessly send vids straight from your DSLR and onto your phone. (IT DOES THAT.) You can see how it works in the vid above!
  • Use an app like Dropbox (Android & iOS) or Cloud to store videos in internet-space and download it on whatever device you want, whenever you need it. If you have a iThingies, you can also use iCloud to sync your files across computers and devices.


Instead of having your video abruptly switch from scene to scene all choppy-like, you can use transitions to give your video a more cinematic, elegant flow.

Use objects as a clever transition.

One really clever way to transition scenes is to use objects as a divider between two completely different shots. Check out the vid to the right to see how cool this effect is!

How to do it? Pan your camera horizontally across your first scene and place your transitional object at the end of it. (We used bags as our objects in the sample video above. Yours can be anything — a tree, a person, a telephone pole.) When your video pans half-way through that object, cut the scene.

Now, go to a new location for your next scene, and place the same object at the start of the new panning scene. Start shooting at the halfway mark of the object where you stopped your previous scene and end the scene halfway through the next object. Repeat for however many scenes you want to sequence together. The end result will look like one seamless pan that completely changes location between objects. That’s movie magic, baby.

PRO-TIP: Measure how far your object is away from your camera, so that you can make it consistent from one scene to the next.

BONUS IDEA: Place a piece of paper over your phone lens to give yourself a black screen between scenes. You can also pull it away and allow your camera to adjust exposure and come into focus as you’re filming — this ends up looking like a dreamy fade-in. Check out our example.

Use apps to add transitions between scenes.

Apps are great because they give us access to tools that previously only pros had. Case in point, iMovie (iOS) and WeVideo (Android & iOS) give you options for placing transitions between video scenes.

You can do a simple fade in/fade out, text (think silent movies!), and all the transition types that you never really thought about but have probably seen on TV or in movies.


Pulling focus is this fancy thing cinematographers do to get movie-watchers to pay attention to a particular part of the screen or to spice up a moment with visual drama.

You’ve seen this in movies when an out-of-focus shot suddenly comes into sharp focus or when something that’s in the foreground falls out of focus and the background comes into focus instead.

Pulling focus can also mean simply keeping your subject in focus as they move within your shot.

The cool thing about all of this? You can do it on your phone! Here are two ways:

  • Tapping to focus.
    While your phone doesn’t have much of depth of field to work with, you will still notice certain parts of your shot going in and out of focus as you move your phone. This is especially true if one subject in your shot is a lot closer to your lens than everything else in the shot. 

    As you move or as your subject moves, pay attention to how your focus changes, and tap your screen to keep what you want in focus nice and sharp. You might *want* something to fall out of focus, so tap a different part of your screen to get them to fall out of focus.

  • Using a telephoto phone lens for dramatic depth of field.
    Watch the video above to see just how dramatic of a focus shift you can get with a telephoto phone lens! Because it’s telephoto, you get a nice range of depth of field. It also has a focusing ring that lets you control exactly where focus falls in your shot. 

    Another way to do it is by using an iPhone SLR lens mount to shoot phone photos and vids with SLR lenses. You read right — you can shoot videos using your SLR lenses mounted onto your phone.


The editing choices you make can really make your video stand out from the rest. RememberMemento? Yeah, those guys were nominated for best film editing at the Oscars for the super clever way they edited the story out of order. Now bookmark that in your brain, and get your tapping finger ready.

Featured in vid: The iPhone Shutter Remote

Plan your video.

When it comes to editing, the best thing you can do is to plan out what you’re going to shoot before you even start. This can be as quick as taking out 30 seconds to come up with a vision for your video in your mind.

Questions to ask yourself: What are you trying to get across in your video? What will the beginning, middle, and end be? How long should each clip be, so that you can fit your entire story into your time limit? Maybe your idea’s worth spanning over more than one Instagram post — how many?


Maybe your clip is too long or you want to sequence a bunch of clips together, but they don’t quite start or end the way you want them to. Go to town like a lumberjack on a tree trunk: chop. it. down.

How? Instagram lets you trim down video clips. After you load a video, hit Next. Then use the slider to shorten the video to the length you want. Move the video timeline underneath the slider to indicate exactly which part of the video you want to crop down to.

Most phones’ native camera apps also already have simple editing tools that let you shorten your video clips down just how you like them. In iOS, view a video in your library, and move the slider on each end of your video clip’s timeline to where you’d like it. Then hit the “Trim” button that appears in the top right corner.


Sequencing is all about the order of your clips and how you transition between them. If your video is spur of the moment, you can edit as you shoot within Instagram by viewing your video and the going back to the previous screen to delete and add scenes.

However, if you’re shooting something more complex, there’s a disadvantage to editing together clips as you go within Instagram. You can’t rearrange the order of videos you’ve already placed into your Instagram video. So if you wanted to be able to do that and get more precise with how your clips transition and the order that they play, then you’ll want to use a video editing app like iMovie or WeVideo. If you work better on the big screen, you might even edit it on your computer and then transfer the file back to your phone.


Slow motion is the raddest. Everyone and their mom knows it. While there has yet to emerge one great app that gives you the kind of slow-motion effects you see coming out of a Phantom Flex camera, there’s no harm in pushing the limits of slow-motion tools that currently exist in apps.

We were able to speed up the video above using Vintagio. Because the speed up and slow down tool only lets you change the speed a little bit, we ran the video through the app twice to speed it up doubly. You can do the same thing for slowing down your video.

Keep in mind, it won’t look as smooth as other slow motion videos because your phone just doesn’t shoot video at a high enough frame per second. Again, there’s no harm in playing with what you have, so experiment!

We haven’t found a great Android app for slowing down or speeding up video, but if you know of one, let us know.

Oh yeah, and if you’re into editing video on your desktop, Twixtor is a tool that manipulates video to make it look like it was shot at a higher frame per second than it actually was. In short, it gives you a slow motion effect without having to use an expensive slow motion camera.


One amazing advantage to being able to upload videos to Instagram is that you can edit sound on your videos before you post them!

Depending on what app you’re using for video editing, you can control the sound in your videos in all kinds of ways.

Here are some ideas:

  • Mute or lower the sound in your video
  • Record narration or sound effects to lay over your video
  • Import music from your phone’s library

If you’re wondering which apps do what, here’s a quick rundown. iMovie and Vintagio give you the ability to control volume on your video. The iMovie app in particular lets you lay over a narration or any recording that you make, as well as import music and sound effects.

Meanwhile, WeVideo doesn’t let you edit sound within the phone app, but the app syncs your video to the desktop app, which gives you sound editing options. Vintagio comes with pre-selected music that you can play over your video, too.


Instagram video comes with a set of squeaky new filters, but what if you’re looking for something different?

Outside apps.

8mm and Vintagio do a good job of covering specific film looks based on time period. For example, if you want a black and white ‘20s silent film look vs. a warm 70s vibe.

If those aren’t enough iMovie and WeVideo have filters, too. And if you’re into experimentation, overlap filters across apps to make your own awesome filter! You can even name it after your favorite celebrity cat.

Filters by hand.

DIY the dang thing. We’re talking hold up anything that looks like it could potentially look awesome, and hold it in front of your lens.

Shooting a horror vid? Hold up some red glass over your lens.

Want to make it lo-fi? Grab some plastic to give your video dreamy vignetting.

Want to give your video a warm tint Coen brothers style? Use your sunglasses to wash your video in color. If you’re into these ideas, check out our roundup of 10 DIY Filters on the Cheap.

Dreamy lens flares.

We’ve played around with how to create intentional lens flares. Here are two fun and easy ways to do it:

1) Lens whacking is a videography technique that’s similar to free-lensing. You remove the lens from your DSLR and slightly move it away from the camera body. The purpose here is to let light hit the camera sensor to create moving light leaks, which we can attest are very pretty and –heck we’ll say it– dreamy. If you shoot on a DSLR, here’s a guide with samples.

Since phone’s don’t quite work this same way, you can still create the illusion of light leaks by having your subject backlit and letting your phone’s auto-exposure shift with the movement of your camera or your subject. This can create rays of light in your video that can look quite lovely.

2) Sprinkling water either directly on your lens or onto a clear sheet in front of your lens. Try something like a pane of glass, mylar or anything clear. Here’s our full guide on playing with water for lens effects.


Time-lapses are cool, but have you ever seen a panning time-lapse? It’s dually impressive! It’s one of those effects that stops you in your tracks because you wonder, How’d they do that?

If you’re not sure what a panning time-lapse is, it’s when your camera pans across a landscape and simultaneously shoots a time-lapse.

Two popular ways to make a panning time-lapse is by using a slider that moves your camera horizontally or by using a rotating mount that turns your camera 360-degrees.

We were able to make the 360-degree time-lapse above with a simple rotating mount called theCamalapse. You can use this mount with any camera that has a tripod thread, but we mounted our phone by pairing it with the Glif (a tripod mount for iPhones).

Just grab a time-lapse app, like Lapse-It (Android & iOS), set up how long you want to shoot your time-lapse for, twist the Camalapse (twists similar to a kitchen timer), and let ‘er go. In the end, you’ll get a rad video that all your buddies will be asking you about.

PRO-TIP: Because time-lapses are usually slow-paced, we sped ours up by running it through Vintagio’s speed-up tool two times.


If you’re using the internet right now, there’s a good chance you’ve seen a stop-motion or two. Stop-motions, when well done, have the power to blow people’s minds, and that’s a good thing!

Stop-Motion Tips.
We have so many tips in our Ultimate Guide to Stop-Motion, but here are the essentials. Of utmost importance, keep your camera still. Put it on a tripod or set it somewhere where it absolutely won’t move.

Aim for consistent lighting. If this is going to take a while, shoot in a place where your light isn’t moving (i.e. the sun traveling across the sky), unless o’ course that’s what you want.

If you’re shooting and editing within Instagram, tap lightly and quickly to record, so you don’t accidentally make each clip too long. For smooth movement, each clip should be as brief as you can shoot it.

To get more precise, you can shoot individual photos for each frame in your phone’s native camera app, and then import the photos to create a video in iMovie or WeVideo. This’ll let you throw out any mess-up shots or figure out if you need to reshoot a particular part of the stop-motion.

PRO-TIP: A camera phone remote can make shooting tiny clips easier and also prevent you from accidentally moving your phone while tapping.

The Quickie Slideshow — Your Life in Instagram Flashed Before Your Eyes.

You might’ve heard about Pummelvision. It was a web app that took all of your Facebook or Flickr photos and turned them into a lightning-fast slideshow. It was like watching your life flash before your eyes! We cried, not kidding.

Everlapse is a similar idea, but it takes your most popular Instagram photos and turns them into a short reel that you can share on Instagram. We’re getting verklempt just thinking about all the memories.

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