The immediate future looks bright for Motorola’s new Droid X smartphone, which is scheduled for release this Thursday, July 15 on Verizon Wireless’ 3G network. This
big and brawny Android handset is benefitting from early reviews praising its beautiful 4.3-inch display, impressive multimedia features, and relatively long battery life versus comparable phones.
While it’s unlikely that initial Droid X sales will match the iPhone 4’s staggering success–specifically, 1.7 million units sold within three days of launch–early signs show strong consumer interest in Motorola’s new phone. Best Buy has already started and stopped two rounds of pre-orders for the Droid X, and the retailer won’t guarantee that customers who preordered will get their phone on launch day. Verizon Wireless has said it expects inventory shortages as well.
iPhone 4 Criticism
A recent batch of news stories
critical of the iPhone 4 may boost
Droid X sales too. Verizon Wireless
recently reworked its prelaunch
marketing campaign for the new
phone, capitalizing on persistent
reports that the iPhone 4’s antenna
design leads to reception problems
if a user holds the device in a
On June 30, Verizon ran a full-page
ad in the New York Times that pokes
fun at the iPhone 4 antenna
controversy. The ad touts the Droid
X’s “double antenna design,” adding
that the Motorola phone “allows you
to hold the phone any way you like
and use it just about anywhere to
make crystal clear calls.” (Click on
the image to see the full ad.)
Another development that bodes well
for the Droid X is the emergence of
Google’s Android OS as a major
player in the smartphone market.
Android’s mobile market share
mushroomed by 44 percent from
February to May 2010, according to a
report released Thursday by
marketing research firm Comscore.
Android’s share of the U.S.
smartphone pie jumped from 9 percent
in February to 13 percent in May.
Translation: There’s a lot of
consumer interest in Android, which
ships on dozens of mobile devices
across all four major wireless
The Droid X’s big display and
Hummer-sized dimensions (well, for a
smartphone, anyway) are creating a
lot of positive buzz. Factor that in
with the iPhone 4’s woes, and
Motorola and Verizon couldn’t ask
for better prelaunch conditions.